[Chinese shoes Network - shoe world GUIDE] a brand is a promise, a man talk "Care" brand to do the same. You just listen to those who say to the consumer's brand slogan in real business activities to honor, and your brand naturally live in the minds of consumers. As we all know, since the beginning of 2010, the local sporting goods enterprises to enter the growth bottleneck, on the one hand it is the channel expansion fatigue, on the other hand is a substantial increase in inventories; on the contrary, foreign brands but still maintained good growth. Many people will say that they have a strong Nike brand equity, and sports resources is extremely rich, but with the growing spending power of the Chinese people to enhance the future will be dominated by foreign brands. Indeed, from a certai cheap jordans for sale n point of view, in China, the scale of the sports brand too much, and serious homogenization; and in the global market outside China, you can hardly see the same situation, both past and present. As far as I observed, the pattern of the world's sporting goods market has such three characteristics: First, the global sports brand substantially from sports power, such as Nike, Adidas America and Germany; Second, in developed countries, basically have 3- Under the long-tailed three articles in the field of professional sports, there is a long long tail, by a number of small and medium sized professional brand control, and also; 5 scale local brands, such as Japan, YY, France and other big cock We have to make a smaller tail. Such as running the New-Balance, Tai Nika, Outdoors The NorthFace, cheap jordans for sale mens board class limit of Vans, surfing O'Neil and so on. Thus, the basic trend of the future of Chinese sports goods market, my judgment is that with China's market size, growth potential, diversity of consumer demand point of view, there will be possible with Nike, Adidas, at the world's few local brands He survived, and some will continue in the area of ??the Red Sea in casual clothing grappling to survive, the rest, if you adhere to the movement route, it must be done in conjunction with a particular professional sports into more segments of the market; however, due to cultural tradition of China's current education system and heavy paper light weapons, the market demand requires a slow process of accumulation, go this route in the short term more difficult to want to do the General Assembly Cheap air jordan 12 taxi for sale online free shipping . And if you take the current route, you need to highly personalized marketing, brand positioning and innovative way. Back to the topic, I would like to remind everybody sporting goods business leaders, who, without their finest hour. After you envy when Nike made and come from behind so-called brand, have not considered in the end that is what brand investment (note the "investment" investment, rather than "spending" Cost;? Not quibble, but different cognitive different results) in good times, the high growth rate of a handsome cover a hundred ugly, when poor year for it? by "Pa Edition" by "CCTV5 + Sponsorship Resources" saturation attack may create in the past, so rely on What is going to win the future? Yes, live is the last word, but the problem is that the money did not spend less, cheap foamposites but there is no brand value growth, experiencing a collective clear inventory, meet rising manufacturing and distribution costs, there is no possibility for a change Ideas for species living law? Some people say that science Nike is a dead end, not law, but have you noticed that Nike at every step by the city to beat us one by one, it is the things you do not want to learn. For example, local brands are now talking about "sports marketing", not to mention signing blindness campaign resources, just "sheep-style management" paid after signed the contract, it is enough to allow you to spend a lot of waste out half. You are not athletes who spend effort, not to give the necessary attention to the development of sports, even reluctant to brains in communication with sports enthusiasts, the onl cheap jordan shoes for men y chance you want exposure, just picked peaches leave, then there What is the reason to complain others took your money do not say hello? There is no reason to complain of consumers despise How about you? 2011, Nike engaged in a campaign theme, "With the movement ......", in addition to integrated advertising, the climax of the activities of 80,000 people in Shanghai Stadium, "Nike sink." Visited friends, whether it is sports officials or the media reporter or sports fans, we have given a good evaluation. Fierce look, Nike theme to promote public welfare and even some taste, because it is involved in the movement of young people in the call, this is the leading brand in the dry matter. In fact, weekdays, Nike made a single field of investment activity can be millions of budget, and local Cheap air jordan 12 for sale online free shipping enterprises compared to its more willing to spend money on consumer experience, spent on creative manufacturing news content; again Check out our common large ones is a little out of money to do the activities, more budget basically gave the media. Of course, you can say that we live in different stages of the Nike brand recognition is more important than the consumer experience. You can do several billion business, and the primitive accumulation stage is long past, you need to stop and think about it, in the end is to do the so-called brand business, still wore a hat selling brand shoes? Earn more wealth can not be taken to another world, then you can leave anything to this world? Now you all want to be the boss, so please come up with the courage to boss, the boss to do the right thing. Cheap air jordans for sale do the brand seemingly complex theories of various models of various genres sky to fly, in fact, put it bluntly, a brand is a promise, a man talk "Care" brand to do the same. You just listen to those who say to the consumer's brand slogan in real business activities to honor, and your brand naturally live in the minds of consumers. Such as Li Ning said, "let change happen", then you should put resources into it, as some kind of change in the pan movement of consumers to pay their own efforts! Such as Anta said "never stop", since you are the sponsor of the CBA league There is no initiative is to encourage local players to "never stop, to scale new heights" it? Xtep said, "so that movement different", in addition to Nicholas Tse and Villarreal all the players together at TVC which ground ch cheap jordans online eerful play outside, you bring God and God horse sports horse different? Pick said "I can play", in addition to holding a handful of NBA players and NBA court in place billboards with advertising in the CCTV vote, you can also all day playing with those kids playing street ball point what? Four years ago, Obama said, "Change", reads thus, also put the word you give local enterprises, taking advantage of the foundation under our house and room for growth are pretty good case, and quickly change it, or really late . Although Li Ning was not so good, but do not write it "change" as negative examples, on the contrary, this initiative to change the consciousness of what many brands lack. this writing, no intention to criticize, but the trigger, right and wrong, forgive me for possible proble Retro jordans for sale ms. (Chinese shoes Network - the most authoritative and most professional shoe Information Centre, shoes World Tribune microblogging)in color with black and white collocation, far from looking like a Taxi gold buckle! But the new products are "wooden buckles". The nameplate of the shoelace buckle and the middle of the upper is made of wood texture. Chinese capital number 12 with the tongue, black side toe and wood cover, and white leather parts with 3M reflective effect! release date: January 2017Price:AirJordan11Low North Carolina color just sold not, I believe that many fans have love shoes with JordanBrand did not stop to pay tribute to the Jordan alma mater of the University of North Carolina, they will also continue to launch the North Carolina color in the AirJordan series, recently t Retro jordans for sale here is news that will be launched AirJordan6 UNC in December of this year". The new AirJordan6 "UNC" in black and blue as a color scheme, but there are not any pictures leaked, but according to the launch of this year's AirJordan6 the color version of the color can be expected in North Carolina AirJordan6 will be equipped with black suede, then North Carolina blue as collocation details of the modification, and equipped with crystal outsole. 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