& Nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] when jogging become a trend, when the marathon became an economics, companies have to give yourself labeled "sport" label. Dreams and everyone has their own reasons for running, jogging folk enlightenment contributed to the team, but for those fueled commercial power, it is not just trendy, it is a quite a business. Marathon is gradually becoming a national carnival fashion feast: There are business executives hard, entertaining sports stars stationed, there is the growing number of people participating, and even a "scandal lace." Beijing marathon in October this year, Vanke president Yu Liang, dressed in a sleeveless blue tracksuit, stepped Beijing's most beautiful golden autumn, easy to 3 hours 44 minutes achievements crossed the end, this results in the non-professional group also considered good. Of course, exercise capacity compared to Yu Liang, micro-ch cheap jordan shoes for men annel broadcast and microblogging madness "Beijing athletes anywhere convenient" Photos, probably north-horse race after netizens prefer to talk about funding. This year, Xiamen, Beijing, Hangzhou, Guangzhou, Shanghai and other cities turns into a marathon, it is a catalyst for a jogging craze that swept the country. Dreams and everyone has their own reasons for running, jogging folk enlightenment contributed to the team, but for those fueled commercial power, it is not just trendy, it is a quite a business. "Running Company" Nike Beijing Shougang west end of Chang'an Avenue factory site, under the premise of no traffic jams, but also from the city center to drive past more than one hour. November 16, the Beijing late autumn chill is getting stronger, the 1500 runners Nike Shougang summoned to the site to participate in "hot, moving the capital," outdoor running sports. A staff member quipped: "come so far and uncommon place running Retro jordans for sale , Nike wanted it, but they would like to find that this tune children." In fact, this "tune children" provides a good experience, Shougang site of six kilometers of beautiful scenery throughout: heavy makeup, colorful plants, machinery, railway across Akino, with yellow helmet wearing "Nike uniforms "The volunteers, as well as sensational start before running commercials, enchanting coach with 1,500 men and women dressed in orange sweatshirt Nike runners to dance the way to warm up, running after returning rock ...... This is Nike has been doing thing: make love and not love running running man, running is a cool feel rather dull thing - even went so Shougang Saturday afternoon place is really very troublesome. Of course, the obligation to promote the Nike Running is such a sports equipment manufacturer, Sima Pei, vice president of marketing for this Nike Greater China have a precise summary: "Nike Running is a company started to bu Cheap air jordans for sale ild from the company, Nike. encourage and inspire millions of people join the ranks of runners, so they have advanced equipment running to provide comprehensive service platform for them and let them run faster, more fun. " So, Nike sponsored the marathon last year in Shanghai, and with the Shanghai Municipal Government signed on as 2013--2015 ?? launched top sponsor. Nike's senior communications director for Greater China HuangXiangYan the "21st Century Business Review" (hereinafter referred to as "21CBR"), he said: "Our focus is not just sponsorship, because in a sense, Nike is not lack of brand awareness and exposure. Thus, more importantly, how to allow participants to enjoy and fall in love with running, we need to play to our strengths. " Of course, as a sports brand, Nike did not just equipment providers.????? is responsible for Beijing Go Girls run group, she and running time soon because they were running training and activitie Cheap air jordan 12 taxi for sale online free shipping s to attract the Nike flagship store in Sanlitun organization, which in turn fell in love with the sport, and start making friends, and organize running groups. Go Girls run group in addition to participating in the Nike store running training, also provided by Nike media platforms, such as micro-channel public number nike + run club, acquire professional running training programs and to share their own stories. Nike last year after receiving a run of the women's tournament champion, ????? and partners were brought Nike San Francisco Marathon, and ran around the world exchange group running culture and stories, and then returning to Nike through the activities organized to share these stories to other runners. This model is Nike "Copy" to Shanghai Marathon. Before 2013 Shanghai Marathon, Nike has put Shanghai outlets running a marathon training program adjusted to the special training, and invited the group to run all over the world t cheap jordans for sale mens o participate in the Shanghai marathon, running group and domestic exchange collisions. In fact, this collision began in 2012, Nike Running a project leader for "21CBR" said: "out of the collision sparks really exciting, and we are also exploring how to do better this year, for example, , the cultural exchange between the group's influence ran further spread out. " mainly by the "civilian" constitution of the running events, even in the future become the Nike marketing focus in China in 2013 - despite the public memory of Nike, is a good main star sports company. Nike hopes that these events and activities, as young people (including campus and just entered the community of youth) fell in love with running. November 13 this year, Nike launched a new marketing campaign JUST DO IT 'run to understand "through the body of a 60 seconds movie" run "(The Run) and five runners interview video clips consisting of interactive advertising, 74-yea Retro jordans for sale r-old grandson runners rehabilitation, road race club streets of Taipei, Hong Kong Fu Tiffin blind runners, Shanghai Fudan three sisters and world champion hurdler Liu Xiang, who shared the running impact on their lives and the life. The Shougang run to November 16 is the launch of the campaign. HuangXiangYan excitedly "21CBR", said: "This is the first time Nike Greater China, as the story of a single campaign running spindle JUST DO IT market activity and unprecedented." HuangXiangYan excitement unreasonable. Those who love running and chasing sports fashion groups of young people, is being rapidly expanded. Data show, running products is one of the best selling sports shoes category, market research firm NPD data provided, in 2011, for example, running shoes in athletic footwear in the overall proportion of sales ranked second, up to 23.6%. "top-down" Vanke Nike focus different young real estate company China Vanke is pushing th Cheap air jordan 12 for sale online free shipping e music to run programs aimed at middle-aged professionals - those under the old small "sandwich" class. Vanke, told "21CBR" reporter, middle-aged professionals are under the greatest pressure, healthy and most likely to be overlooked. Running has always been the lowest cost, most instinctive movement. Yu Liang hope ran through the promotion of the spirit of the music, so that all the institutions of society regarded the health of employees into the management system, to create more favorable conditions for the daily movement of employees. "We want to pass the essence of the spirit of the music run that ran out of health, happiness ran out, ran out of friendship, and the order of these three can not be exchanged for." Yu Liang said. This year, be held in the north of Guangzhou-Shenzhen Vanke four first-tier cities are to promote workplace health for the purpose of "urban music running game", called on the agencies to participate in cheap foamposites society, and plans to continue to implement the national 60 cities next year. By the end of March to be held in Shenzhen Reeborg game, there are 72 groups to participate, to September of Shanghai Reeborg tournament, the participating institutions has increased to 102. Many people Vanke dubbed "Vanke Co. athlete", Vanke really put the words printed on the employee's T-shirt contest. Vanke people to "21CBR" reporters, for a variety of problems encountered during the running of the organization, Yu Liang will make a lot of ideas. "For example Reeborg tournament regulations, only institutions to participate. This is because the professionals like to find all kinds of excuses not to exercise, groups competed to make their institutions to maximize the mobilization of staff enthusiasm. As another example, the provisions of participating institutions Women accounted for at least one-third of the players, the average age of all players need the cheap jordans for sale average age for the city, this is in order to avoid the public would have liked to become involved in the activities of some companies Reeborg individual runners in the race, unable to reach the final fitness results. Reeborg race in general about 5 kilometers away, allowing the body to achieve full movement. " Although Vanke organization running activities in full swing, but the company itself does not have a special department responsible for these activities. Vanke sources: "Running campaign headquarters around the branch have a specific schedule, this year four cities Reeborg tournament organization personally led by Yu total, to develop uniform rules and operational guidelines, and then executed by the branch." In fact, as early as three years ago, Yu Liang there personally, and the whole society in the promotion of internal Vanke intend running movement. Under his continued promotion, Vanke do a lot of things in recent years: fir cheap jordans online st in more than 50 cities nationwide large-scale implementation of front-line companies running sports, whether within the company executives grassroots, the younger brother began to run; this year in the international sponsorship of the Boston Marathon, and solely sponsored hosted the Yantai International Marathon. has for three consecutive years become the world's largest real estate companies in China Vanke, next year will celebrate its 30th birthday. To go further, Yu Liang hope the company from top to bottom consensus ventures like a never-ending marathon, only practical good products and services, in order to establish a reputation for a long time, in this non-opportunistic monopolies is nowhere. Yu debut letter, any ambitious goals need to be resolved, as long as the step by step, according to plans to complete a small goal, the ultimate goal is to complete a matter of course, running contains precisely this spirit. No shortcut to run itself, step by step to improve each were trained. and Nike, Vanke and other companies in addition to more emphasis on the promotion of sponsoring marathon runners of different cultures, and some restless commercial force does not deny, sponsorship is to increase exposure. Beijing Hyundai insiders admitted that Hyundai sponsored Beijing Marathon, there are some "utilitarian" appeal. The source of the "21CBR" said: "In fact, Hyundai has long been sponsoring the Beijing Marathon, one is more and more popular marathon that will increase exposure for the brand; on the other hand, Hyundai has been actively sponsoring various sports events, In recent years we have introduced many models, such as Sonata 8, Rena, have emphasized the younger audience and personalization, we also hope that Hyundai awareness among Chinese consumers, the shift toward younger and personalized, and sports . Event sponsorship is a good carrier "(Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network & nbsp;.)Nike LeBron 7 PS version of the Finals is not available for sale exposure LeBron 2013-12-08 22:32:42 2010 is still the Cleveland Cavaliers LeBron James, Shaquille O'Neal teamed, O'Neal joined the Cleveland Shihai had promised "Win a Ring for the King "oath. Cleveland last year but still fell to the Boston stop the Eastern Conference finals. However, the recent exposure of the network of the Nike LeBron 7 PS version finals have never seen one, seen at the time Nike LeBron very confident. The & nbsp; the whole body of the shoe Nike LeBron 7 PS are used Cavaliers to create the color of red wine, with a golden decorative details, the transparent crystal bottom also added decorative golden ink, filling the air of nobility.tribute to Jordan Michael to create a legend and he created the brilliant success of the Jordan, Brand AIR tomorrow will be officially on sale JORDAN XI'72-10'72-10, and accompanied by a series of clothing. This time to bring the model demonstration of JORDAN "72-10" series of dress effect, like a friend may wish to pay close attention to the next. overwhelmed again for everyone to bring this pair of printing has been known for fishing spray nike air FoamPosite one "gone fishing" on foot, compared to a foot, overwhelmed without color debugging, combined with scale texture Posite material presented is quite refreshing, more real. It is reported that the provisional shoes on sale in June 27th, the number of 575420-300. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop!